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Follow along as we share our experiences in managing marketing technology in the corporate world. We'll share what has worked for us, what hasn't, and why we're building Stacktus to help make your job easier.

Manage your MarTech stack like an investment portfolio

Marketing technologists are great at evaluating the ROI presented by an individual technology when considering whether or not to add it to the stack. But how often do we take a step back and look at how we’re investing our … Read More

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Strategies, not tools, should be the foundation of your MarTech stack

As a marketing technologist, how many times have you had someone at your company send you an email like this: “Have you ever heard of MarTech Vendor X? I just saw a quick demo and am really impressed. They’re going … Read More

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